by Stephen Garner
Benetti Kiton
Image courtesy of Benetti

Italian luxury brand Kiton has entered into a strategic partnership with one of the world’s oldest yacht builder Benetti, as the brand focuses more on consumer-facing engagement.

The partnership will offer Benetti’s top clients the opportunity to arrange private visits to Kiton’s premises in Naples and Milan while Kiton’s top clients will be able to visit the “Yachtique” styling lounges devoted to luxury yachting as well as the Benetti boutique in Viareggio.

Additionally, for the international boat shows scheduled until 2017 (the Cannes, Montecarlo, Fort Lauderdale, Miami, Dubai, Singapore and Hong Kong boat shows), Kiton’s professional tailors will be available to lend their skills Benetti while the top clients of the Neapolitan fashion house will have privileged access to the world of Italian super yachts.

Kiton Benetti
A look from Kiton

“The aim of the partnership is to devote increasing attention to our customers who have chosen a unique and exclusive lifestyle”, said Antonio De Matteis, CEO of Kiton. “Excellence and quality: these are the basic principles of our partnership of which I’m extremely proud. Benetti is a beacon of Italian excellence which perfectly matches our own values: a family-oriented atmosphere, innovation, style and quality.”

Fabio Ermetto, chief content officer of Benetti, added: “The distinctive style of two ambassadors of Italian manufacturing excellence is ideally suited to this agreement which will accompany us in boat shows throughout the world and other spheres as well.”