LACOSTE NAMES LOUISE TROTTER CREATIVE DIRECTOR

French sportswear brand Lacoste has announced the arrival of Louise Trotter as creative director.

Trotter is the first female to lead the creative direction of Lacoste, and will present her first collection during the next fashion week in Paris in February.

Trotter is an experienced designer known for her talent to define precise silhouettes both elegant and relaxed.

“We are very happy to welcome Louise,” said Thierry Guibert, president of the Lacoste Group. “Her visionary approach on lines and materials, as well as her expertise in creating highly technical pieces will be real assets to strengthen the positioning of our collections.”

“I am delighted to join this French brand with such a unique heritage,” added Trotter. “For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history.”