LES BENJAMINS LAUNCHES ART-BASED CAPSULE AND A NEW STORE

Streetwear brand Les Benjamins has a lot going on.

It just teamed with artist Neil Raitt for a silhouettes in a one-off handpainted allover print motif inspired by the Majorelle Gardens of Marrakesh.

Princes range from $50-$60 bucket hat and totes up to the $1,000 limited edition silk shirt and short, which are available at the brand’s stores in New York, Los Angeles and Houston as well as at The Webster in Miami.

“This collection is inspired by Jacques Majorelle and his design of the iconic Majorelle Garden and its blue story,” brand founder, Bunyamin Aydin, told MR.

“I felt like I needed a mystic journey that is going to make me forget about the here and now, and take me to tomorrow. The Majorelle Garden has always mesmerized me and when I took a deeper look into Marrakesh, I really felt the urge of going there this season with the help of British artist Neil Riatt whose work addresses landscape paintings and illusion of space.”

The brand debuted the collection in South Beach during Art Week with a major installation in its store there. 

The label also just opened a flagship store in Dubai at Mall of the Emirates last week and is preparing for its Paris Fashion Week outing in January.