LEVI STRAUSS TO HELP YOUNG STUDENTS BECOME WATER AMBASSADORS

San Francisco-based Levi Strauss & Co is partnering with global children’s publishing and education company Scholastic and the Project WET Foundation to provide water impact education to an estimated 1.5 million schoolchildren across the U.S.

Under this new program, entitled “Our Watery World,” students in grades three through five will be taught how to become water ambassadors at school, at home and in their communities.  Through three in-classroom lessons, students will learn where usable water on Earth is located, who the biggest users of Earth’s water resources are, how important water is to people, plants and animals across the globe, and how much water everyday items use throughout their lifecycle.

In addition to the instructional program, students will have an opportunity to submit their water-saving solutions in the “Conserve Water at Your School Sweepstakes” for a chance to receive a $10,000 grant from LS&Co. to bring their water-saving idea to life at their school.

“Water is one of the planet’s most precious resources, and it is going to take more than just one company or individual to ensure its future,” said Michael Kobori, vice president of sustainability, LS&Co. “The ‘Our Watery World’ program will help shape the future generation to not only be aware of water’s scarcity, but their role in changing it.”

Added Ann Amstutz-Hayes, SVP Scholastic National Partnerships, “Our collective goal is for this program to educate and inspire millions of schools and young people around the country to come together to help conserve water.”