LEVI’S BRINGS BACK LEVI’S FOR FEET FOOTWEAR COLLECTION

by John Russel Jones

Levi’s first entered the footwear market in September 1975 with a collection of shoes and sneakers called “Levi’s for Feet.” Launching at the time with 12 original models, the collection’s press release described them as “styled for a young, rugged, casual look.” Today, with so much ’70s and ’80s influence on contemporary fashion, bringing back a classic Levi’s shoe from the era seemed like a perfect fit to the company, so it has relaunched the collection for the 2020s.

This updated edition sticks to that “young, rugged, and casual look while adding premium construction and materials. Based entirely on the original 1975 models from the archives, this season sees the launch of the RVN 75, with further models launching in the coming seasons.

The RVN 75 (originally called the Raven) was one of the first shoes to launch in the 1975 collection, so it made sense to return to this stylish and rugged casual shoe for the re-launch. Featuring a moc toe with a mid-ankle and a gum rubber sole, it’s a mix of ’70s vibe and modern style.

Available in men’s sizes, the RVN 75 is available in three colors in the United States: black and tan-brown suede and natural tan vegetable-tanned leather. The high-quality suede comes from the Steads tannery in Leeds, England, one of the oldest and most prestigious tanneries in the U.K. The vegetable-tanned leather is from the Horween tannery in Chicago, Illinois.

All shoes in the Levi’s for Feet collection are assembled in Portugal, and each pair will feature a Levi’s Orange Tab on the outside of the right shoe (to match the Orange Tab on the right pocket of Levi’s Orange Tab jeans). Special packaging includes a Levi’s for Feet shoe bag and a Levi’s for Feet orange top box, inside of which is a special tissue paper lining printed with all 12 models of the original 1970s Levi’s for Feet lineup. Each shoe will also come with a special tag from either the Horween or the Steads tannery.