by Stephen Garner

Levi’s has opened its latest retail experience, this time in Miami during Art Basel.

Dubbed Levi’s Haus Miami, the 43,000 square foot temporary location at 2700 NW 2nd Avenue in the city’s Wynwood neighborhood is home to the denim brand’s premium products, its largest Tailor Shop yet, interactive one-of-a-kind experiences, technical innovations, and artist collaborations.

“Levi’s is excited to bring a full customization experience to life at Levi’s Haus Miami for our fans who have been personalizing their favorite jeans for decades,” said Jennifer Sey, CMO of Levi Strauss & Co. Global Brands.  “Now we can help them do it with advanced techniques like Future Finish, laser-powered technology that lets the consumer customize their jeans with one-of-a-kind finishing details. This retail space in Miami is purely dedicated to self-expression, helping Levi’s fans create their next favorite item of clothing that they can and will wear for years to come. What better place to create this experience than at the center of the thriving art scene, Wynwood.”

The two-level concept shop is built from 12 shipping containers and features the brand’s Premium Red Tab label, Authorized Vintage, Made & Crafted, and limited-edition product with exclusive drops throughout its stay. The Tailor Shop features Levi’s most comprehensive selection of customization with multi-level offerings through its Design Studio with Future Finish, Tailor Shop, and Tailor Shop To-Go, along with basic tailoring needs and free repairs.

During the week of Art Basel, 625 Industries will be the Tailor Shop design residents — led by César Pérez, Antoinne Thomas, Brick Owens, and Duey Catorze. Also during Art Basel, artist collaborations and full bespoke customization workshops will kick off with contemporary street artist Shepard Fairey, fine artist Gianni Lee, painter and model Omayhra Mota and, and graffiti artist Futura.

As Levi’s continues to weave sustainability throughout all of its platforms, its Miami shop has partnered with local compost partner Fertile Earth, local recycling partner Lady Green, Jaden Smith’s Just Water, and Levi’s Future Finish process will use recycled water. Levi’s will also continue to partner with local business and organizes like the newly opened Museum of Graffiti.