LEVI’S TO RELEASE ‘MISTAKES ARE OK’ COLLECTION WITH HERON PRESTON
On Monday, Levi’s will launch its latest collaboration with fashion designer Heron Preston.
The new collection, named “Mistakes Are Ok,” takes the name from one of Preston’s tattoos honoring a birth certificate mix-up that named his birth date as 1873 instead of 1983. During Preston’s tour of the Levi’s archives, a design lead from the denim brand noticed his “1873 Mistakes Are Ok” tattoo and said, “You know that’s the year we patented the blue jean, right?”
The collection features a lineup of four men’s and four women’s Levi’s Truckers and 501s. Each piece in the collection is tweaked and distorted to create a range of intentional mistakes, or, as Preston likes to call them, “conscious aberrations”.
The purpose is to show that, rather than making something bad, mistakes should be embraced for how they make things cool and interesting. Conscious aberrations of the collection include internal parts of pockets facing outward, asymmetrical pockets, an upside-down coin pocket, mismatched buttons, and rivets, incorrectly cut back patches, raw seams, exposed linings, and off-register resin prints. It’s a recreation of what a Levi’s Trucker and a 501 might look like if the manufacturing mistakes were left in.
Other elements include Heron’s signature orange tags along with Levi’s red tabs on the bottom of the Trucker and the waist of the 501, and screen-printed CTNMb (“STYLE”) graphics on three of the four colors—indigo, fuchsia, and yarn-dyed black. A fourth indigo Trucker and 501 jean is free and clear of any graphic elements. There’s also a resin coating on some jeans and truckers to create a subtle, off-kilter shadowing effect.
Please see the below links to view and download hi-res images and the trend alert for more info. The Levi’s x Heron Preston ‘Mistakes Are Ok’ collection, which retails between $395 and 465 will be available exclusively on the Levi’s App starting September 14th.
