Lewk, Inc., a mobile-exclusive men’s apparel subscription service, will launch with a select membership opportunity from November 27 through December 3. The site goes live to the general public on December 4.
Co-founders Drew Pearson and Scott Kuhlman have brought together their experiences in digital music, marketing and apparel design and development to create a platform that is compelling for the modern male consumer. The Lewk experience includes three subscription levels, monthly curated boxes featuring emerging and premium brands, a curated content carousel and small batch, limited edition on-demand looks.
Merging their vision with strategic partners Echidna for technical development and Humdinger & Sons for design, Pearson and Kuhlman believe their service is perfectly positioned for today’s male consumer. “With 2016 being the year of the subscription economy, we believe Lewk is perfectly poised to capture the premium subscription member,” said Kuhlman.
Pearson adds, “Our customers dislike shopping, yet still want to look good. Couple that with the fact that the average consumer is busier now more than ever and doesn’t necessarily want to work with a stylist, it proves why men are looking for easy solutions to refresh their wardrobe.”
Prior to creating Lewk, Pearson was the founder of the boutique marketing firm Goodbye Vanilla, while Kuhlman has been instrumental in the development of retail and apparel brands, most recently the founder of the menswear brand Scott James.