L G KICKS OFF NEW CONTENT CHANNEL WITH CONTENT FROM BALMAIN, LADY GAGA

LG Electronics USA has launched an exclusive cinematic content channel that will bring consumers into the futuristic front row with unique experiences that are brought to life by the superior picture quality of LG OLED TVs. The LG FOMO Channel app, also known as “Fear of Missing OLED,” is now available exclusively to LG Smart TV owners.

Capitalizing on the exceptional technology LG owners are accustomed to, with perfect blacks, infinite contrast, and vibrant colors that truly come to life on screen, the LG FOMO Channel app, which is available via the LG Content Store, gives LG Smart TV owners a first look at unique new content from some of the world’s biggest names. 

Kicking things off, available now on FOMO, is a rebroadcast of the front-row festivities from the fashion house Balmain’s recent spring/summer 2021 show at Paris Fashion Week, including FOMO Channel-exclusive behind-the-scenes footage and interviews. Viewers will be able to feel the energy from the catwalk as Balmain creative director Olivier Rousteing lifts the curtains to give LG OLED owners the VIP fashion show experience of a lifetime.

“When it came to re-imagining Paris Fashion Week and creating a new age front-row, we wanted the very best technology partner that could bring the audience to life,” said Rousteing.  “Of course, there is nothing better than the energy of a live show but we have learned during this unusual time that certain technology like LG OLED delivers an unrivaled premium experience with perfect blacks, explosive colors, and realistic and crisp picture quality that will truly transform our show and bring the audience to life like no other TV can.”

Up next, the FOMO Channel will feature bonus footage from the shoot of Grammy Award-winning artist, Lady Gaga’s “911” music video, along with behind-the-scenes commentary with director, producer, and screenwriter Tarsem Singh, and an exclusive video edit.

“I’m so thrilled to see how everyone has responded to our short film,” said Lady Gaga.  “For 911, Tarsem and I worked together to create an exclusive visual experience which will air only on LG’s FOMO Channel. This version of the film will push the boundaries of the visuals and truly deliver the vibrant colors, dramatic blacks, and infinite contrast the way we envisioned them. We hope you enjoy this special version of our film which will air exclusively on LG OLED TVs, allowing you to see the details unlike anywhere else!”  

“LG OLED TV’s are celebrated worldwide because they are engineered to enhance the consumer experience and deliver content exactly as the creator intended, with a picture quality that will take your breath away,” added Peggy Ang, LG’s vice president of marketing. “The FOMO Channel offers yet another unique experience, capitalizing on LG’s OLED technology and collaborating with incredible and world-renown talents to create new and exciting home experiences for LG OLED owners.”

With the launch of the FOMO Channel, LG is poised to become a content creator, delivering unique cultural experiences and providing rare access to truly transform your living room. 

Additional partnerships will be announced with content available across all entertainment categories, including art, sports, music, and more.