by Stephen Garner
Image from the new Continuum Lookbook

International men’s contemporary and lifestyle trade event Liberty Fairs has partnered with luxury online retailer Farfetch to launch a new webstore that will feature some of the trade show’s most notable brands. This marks the first consumer-facing program for Liberty Fairs.

The new site, entitled Continuum, is hosted by and features well-known men’s brands including: Deveaux, Everest Isles, F.S.Z, Goodlife, Ne Sense, Title of Work, Woolrich and Zanerobe.

“As the industry continues to shift to be more consumer-driven, brands have voiced their desire to be better connected with their end-users,” said Sam Ben-Avraham, founder of Liberty Fairs. “We knew that aside from the product assortment, the platform in itself would be one of the most important components to the shop’s success. Farfetch was the ideal partner, as they share many of the same core values as Liberty. Their curations of brands and boutiques from around the world, commands the attention of consumers who are all looking to discover the most forward thinking designers out there.”

Reece Crisp, menswear buying manager at Farfetch, added, “Collaborating with industry leaders is something that Farfetch is proud of and by working closely with the Liberty Fairs team, we have curated an unrivalled edit of up-and-coming contemporary designers that will further diversify our offer.”