LIDS HD PARTNERS WITH ANTI SOCIAL SOCIAL CLUB ON NBA INSPIRED COLLECTION

Lids HD, the sports retailer’s special concept focusing on exclusive hat drops, is partnering with Los Angeles-based streetwear brand Anti Social Social Club (ASSC) to launch an NBA-inspired collection with vintage-style sports apparel company Mitchell & Ness. The collection features headwear and apparel that incorporates a vintage feel, where fashion meets basketball.

The collection includes T-shirts, hoodies, jerseys, bomber jackets, shorts, snapback hats, and fitted hats. The exclusive NBA Anti-Social Social Club collection will be available on Friday, October 27th starting at noon ET online and in Lids HD, NBA, and select Lids stores.

Lids HD was initially launched last year as an e-commerce site featuring limited headwear collections released every week. Following its success, Lids unveiled the brick-and-mortar iteration of the platform last December with the first physical location in Queens, N.Y., and a second opening earlier this year in Houston, Tex. ASSC was founded in 2015 by Andrew Buenaflor.