LIFE IS GOOD ENTERS EYEWEAR MARKET WITH MCGEE GROUP DEAL

Positive lifestyle brand Life is Good has entered the eyewear market in collaboration with The McGee Group, launching new readers, optical frames and sunglasses for men, women, and children.

The eyewear, with positive messaging behind it, encourages customers to focus on the good and furthers Life is Good’s mission to spread the power of optimism. The readers and sunglasses will be available at lifeisgood.com and, for the first time ever, Life is Good branded optical glasses will be available at local eye care professionals, reaching over 2,000 offices across the country.

“At Life is Good, we believe that we all have a choice every day to focus our energy on obstacles or opportunities.  We choose to focus on the good because what we focus on grows,” said John Jacobs, Life is Good co-founder and chief creative optimist. “Working with The McGee Group on this line is a natural way to extend our mission to more like-minded people looking for daily reminders to see the good in their lives and the world around them.”

“We have always seen Life is Good as a partner that shares our common mission to help others live their best lives,” said Matt McGee, CEO of The McGee Group. “We are thrilled to partner with Life is Good to combine our innovative and high quality eyewear with the inspiring art and positive messaging to enhance people’s lives physically and mentally.”