London Collections: Men – A Photo Diary

by William Buckley

This season at London Collections: Men was the busiest ever: presentations, runway shows, dinners, parties and myriad other events. Central London in the spring is a handsome backdrop for one of the world’s most important menswear weeks. London’s typical mix of avant-garde designers, many recent graduates of London’s world-class fashion colleges like Central Saint Martins and the London College of Fashion; Savile Row folk, who have been in business for a collective thousand years; and the bigger anchor brands like Topman, Belstaff and Paul Smith offered a vast menswear spectrum, from the artistic and conceptual to the sartorial and the more conservative, commercially salable.

“Each season, for the last three and a half years I’ve been able to boast that the event has grown in importance and size,” explained Dylan Jones, editor in chief of British GQ and chairman of London Collections: Men. “The growth of London Collections is set to continue, reflecting the UK and international menswear sector which is currently growing faster than womenswear. Last season we told you that end of year sales for men’s clothing in the UK reached £12.9 billion, but today the final count has come in showing that sales rose by 22% over the last five years totaling £13.5 billion in 2014. Since we created London Collections: Men in June 2012 the attendance from American press and buyers has risen by 81%. From Europe excluding the UK, it has increased by 91% and from China it has grown by a whopping 185%.”

With (a whopping) 77 designers on the schedule, Superman would have struggled to attend everything, and we mere mortals had to make some difficult decisions, but a roundup of some of the week’s highlights as seen through my camera lens offers some insight into every one of the three main pillars of London Collections: Men.


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