LONGINES TO JOIN TOURNEAU’S E-COMMERCE SITE

Luxury watchmaker Longines will add its offerings of elegant timepieces to the website of leading timepiece retailer, Tourneau, marking a new chapter in the company’s e-commerce presence.

Longines was founded in 1832 by Auguste Assasiz, and has been a leader in the Swiss watchmaking industry ever since.

Among the other major brands that Tourneau carries online are Breitling, Cartier, Vacheron Constantin, and Patek Philippe. The company’s stores also carry such brands as Rolex and Tudor.

“We are excited to add Longines as the latest brand in our portfolio of luxury timepieces to embrace e-commerce,” says Ira Melnitksy, CEO of Tourneau. “This provides consumers with an integrated shopping experience 24 hours a day, 7 days a week.”