Lori Pulichino Joins Alpha Design Group as VP

by Harry Sheff

Alpha Design Group has named Lori Pulichino vice president. She will work with Alpha’s president, Ross Gershkowitz, in the New York office. Gershkowitz and JB Britches CEO Ara Bedrosian formed the company earlier this year to operate JB Britches, the trouser and sportcoat brand Di Milano, MacAlan 1881, the new Duckie Brown Gentlemen brand and a large private label business.

Pulichino joins Alpha from David Donahue, where she was director of sales, planning and national accounts. Her resume also includes Joseph Abboud, Nordstrom and Gap Inc.

“I’ve known Lori for years but it was her ability to drive meteoric results for David Donahue, and her leadership during the launch of David Donahue Tailored Clothing that really got our attention,” said Alpha CEO Ara Bedrosian, “She is just the kind driving force we were hoping to acquire at ADG.”

“This is a team that is destined for great things,” added Pulichino. “The leadership team is amazingly supportive, our sales are on an upswing, and it is a great pleasure to work with the quality of designers that are Daniel Silver and Steven Cox of Duckie Brown. Their talent is inspiring. Duckie Brown Gentlemen is definitely a brand to watch in the coming year.”