LUCHIANO VISCONTI LAUNCHES FIRST-EVER HOLIDAY/RESORT COLLECTION

Menswear brand Luchiano Visconti will launch its first-ever holiday/resort collection next week at the upcoming MRket trade show at the Javits Center in New York.

The collection will consist of long and short sleeve woven shirts, knits and polo’s, as well as coordinating sport jackets. Additionally, a collection of denim that is aimed to work with all of the line’s shirts and knits will be introduced for the first time.

“Holiday/resort is becoming very important to retailers not only in warmer climates but all over the country,” said Jeff Simon, president of Luchiano Visconti. “This gives the retailer a longer calendar in selling spring goods and gives the consumer a change to buy lighter looking merchandise early for vacations at holiday time.”

Simon goes on to say: “We will be introducing polo’s in 100 percent mercerized cottons and a group of wovens in cotton and modal in patterns and solids. We are also expanding our boy’s business. A group of Italian fabrics will also be included in long and short sleeve as a limited collection.”

Stop by Luchiano Visconti at booth 3836 at the upcoming MRket NY show.