Lucky Brand has launched a new digital content series featuring musicians Andrew Bird and Iron & Wine inspired by the great outdoors.
Collaborating with each other for the first time, the two artists have come together with Lucky Brand and La Blogothèque to create intimate live acoustic videos within the expansive surroundings of Yosemite National Park.
The series, called “Play for the Parks,” includes a $25,000 donation to support efforts to preserve our national parks. Lucky Brand is also hosting a contest in which winners will receive Taylor acoustic guitars, vinyl albums, and framed maps of Yosemite signed by Andrew Bird and Iron & Wine’s Sam Beam, plus a $500 Lucky Brand gift card.
“Lucky Brand has had a long-standing history of providing artists and musicians with a platform for self-expression,” said Michael DeLellis, senior vice president and head of marketing for Aeropostale, Lucky Brand, and Nautica at SPARC Group. “Play for the Parks is our latest content series installment that highlights artists’ voices while paying tribute to our great American landscape. We are excited to share these intimate music videos with our consumers and music lovers everywhere.”
Filmed at the breathtaking Tenaya Lake and accompanied by Iron & Wine, Bird delivers the debut live performance of his yet-to-be-released “Fixed Positions,” as well as an acoustic arrangement of a favorite from My Finest Work Yet, “Manifest.”
Describing his experience at Yosemite with Lucky Brand, La Blogothèque, and his friend Sam Beam, Bird says: “As a performer, reacting to my environment has been a constant driver. From my Echolocations series to Gezelligheid concerts to Play for the Parks, the idea is simple: be flexible and wait for your environment to tell you what it wants to hear. With Sam Beam and Yosemite as collaborators, this was an ideal environment.”
Lucky Brand has also premiered Iron & Wine’s new acoustic renditions of “Call It Dreaming” and 2002’s “Upward Over the Mountain” featuring Bird and recorded at Cathedral Beach in Yosemite.
Next summer the two artists will reunite for a show at Red Rocks Amphitheater in Colorado, with more to be announced soon. “No photograph can prepare a person for the scale and beauty of Yosemite, it was my first visit and I was completely overwhelmed,” added Beam. “What a blessing to be able to spend it making music with Andrew Bird- and ankle deep in water to boot!”