Lululemon Flexes On Plans For A 50% Digital Business

by MR Magazine Staff

Lululemon on Wednesday announced that fourth quarter revenue rose 26% to $1.2 billion and comparable sales rose 17%. Next month, the retailer will host an analyst day in New York City, where executives on a conference call Wednesday said they would outline a five year plan. For the fiscal year, net revenue rose 24% to $3.3 billion, with total comps up 18%. The company said it hit three 2020 financial targets in 2018: operating margin of 21.5%, gross margin of 55.2% and e-commerce penetration of 26%. Looking ahead in the first quarter, the company expects revenue between $740 million and $750 million, based in part on the opening of 12 new stores before Q2. For the year, the company will open between 40 and 50 stores, with between 25 and 30 opening abroad. The company expects 2019 revenue between $3.7 billion and $3.74 billion based on total comp sales increases in the low-double digits. Read more at Retail Dive.