MACY’S EMPOWERS THE NEXT GENERATION IN CELEBRATION OF ASIAN AMERICAN PACIFIC ISLANDER HERITAGE MONTH

Macy’s celebrates Asian American and Pacific Islander month with a commitment to Asian-owned, founded and designed brands and through a longstanding partnership with APIA Scholars. During May, the retailer will host a special round-up in-stores and online donation campaign benefitting APIA Scholars to provide the next generation of APIA students with programming, scholarships and support on their road to future success. Additionally, Macy’s will feature Asian-owned, founded and designed brands by hosting online shopping events and more as part of the company’s commitment to spotlight and amplify underrepresented businesses and suppliers.

“This Asian American Pacific Islander Heritage Month, we are celebrating and honoring the diverse history and achievements of the AAPI community with our customers and colleagues through our special fundraising campaign, product showcase and support of various AAPI organizations across the country,” said Bobby Amirshahi, Macy’s, Inc. SVP and Head of Corporate Communications, Social Impact, and Government & Public Affairs. “As part of our 18-year partnership with APIA Scholars, and our social purpose platform, Mission Every One, Macy’s is dedicated to giving students essential resources and opportunities that help them grow and succeed.”

Since 2022, Macy’s has raised more than $2.8 million to APIA Scholars, providing more than 900 Asian American and Pacific Islander students with scholarships, emergency funds, mentorship programming, and more.

“We are incredibly grateful for Macy’s longstanding support since the beginning and for our round-up campaign again this year. Macy’s is a Founding Partner and our unwavering relationship means so much to us and is to be celebrated in this – our 20th anniversary. We thank Macy’s for their generosity, dedication, and commitment to our cause.  We look forward to continuing our partnership and making a lasting impact together.  We would like to express our sincere appreciation to every Macy’s store member who tirelessly encourages customers to round up their purchases. To every customer who chooses to round up their purchase, we extend our heartfelt thanks. We understand that it may seem like just a few cents, but collectively, your generosity translates into invaluable support for hundreds of students striving for higher education. Your contributions pave the way for a brighter future and empower deserving students to pursue their dreams.” said Dr. Noël S. Harmon, President and Executive Director of APIA Scholars.

As part of Macy’s, Inc.’s social purpose platform and a commitment to amplify and empower diverse-owned brands through Mission Every One, select Asian-owned, founded and designed brands will be highlighted online via macys.com, in marketing and across Macy’s social channels.

Select Asian-owned, founded and designed brands featured this May include Alex Son and HeyMaeve jewelry, as well as Cardon Skin, winner of The Workshop at Macy’s 2023 business pitch contest, and Kaja, a Korean skincare brand for everyone, all skin types and skin tones. Other brands include women’s labels Alala, Dippin’ Daisy’s, and Emilia George, a maternity brand, as well as Creme Shop, a Korean skincare and makeup brand, and Girls Crew, a jewelry company focused on playful, dainty, and imaginative designs.These brands’ unique stories will be showcased to customers on macys.com/purpose.

In addition to APIA Scholars, Macy’s, Inc. will continue to support AAPI youth and programs nationwide by providing grants to various national and local organizations, including Asian American Business Development Center; Asian American Legal Defense and Education Fund; Asian Law Caucus; Leadership Education for Asian Pacifics; and National Association of Asian American Professionals.

Photo, top, by Royal Anwar.