MACY’S KICKS OF FASHION WEEK WITH CHARITABLE EVENT

by Stephen Garner
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Macy’s kicked off New York Fashion Week last night, September 7, at Madison Square Garden for Macy’s Presents Fashion’s Front Row – a runway spectacle mixing music, fashion and charity. The show, hosted by Giuliana Rancic and Brad Goreski, is set to air nationwide on E!, Thursday, September 15 at 8:00pm Eastern Time.

Macy’s fashion week theatrical catwalk featured presentations from I.N.C. International Concepts, Kenneth Cole, RACHEL Rachel Roy, Ryan Seacrest Distinction, Tallia, Tommy Hilfiger and William Rast. The runway also featured the world-exclusive debut of Betsey Johnson xox Trolls, a special collection inspired by DreamWorks Animation’s upcoming feature film “Trolls,” which opens in U.S. theaters on November 4.

All of these looks were made available for immediate purchase during the show at macys.com/shoptheshow, marking Macy’s move into the “See Now, Buy Now” market.

More highlights from the night included a performance by multi-platinum superstar Ariana Grande where she performed three chart-topping songs from her latest album “Dangerous Woman.” Keeping the party at full blast, Flo Rida also hit the stage pumping up the volume and the energy as he unleashed his monster hits on the audience.

Following the airing of the special on E! on September 15, Macy’s will be hosting several in-store events nationwide between September 15 and September 17 to help celebrate this event. Macy’s flagship locations in Chicago, Los Angeles, Miami, New York City and San Francisco will host in-store celebrations featuring celebrity and designer appearances, special performances and fashion presentations, bringing the Fashion Week experience closer to style mavens. In addition, at 20 select locations, Macy’s Presents Fashion’s Front Row-themed shopping parties will spread the glamour to more cities nationwide.

All ticket proceeds to this year’s Macy’s Presents Fashion’s Front Row went to support the Council of Fashion Designers of America Foundation, Inc. and Ronald McDonald House of New York.