by Stephen Garner

Macy’s has tapped long-time employee Nata Dvir as its new chief merchandising officer, effective February 1st. She currently serves as the retailer’s senior vice president and general business manager for beauty and center core merchandise.

Dvir succeeds Patti Ongman, who, as previously announced, plans to retire at the end of the 2020 fiscal year.

In her new role, Dvir will be responsible for leading Macy’s merchandising, with oversight of all merchandising categories and private brands. She will report to Jeff Gennette, Macy’s, Inc. chairman and chief executive officer.

Nata Dvir

Dvir, who began her career as an executive trainee at Macy’s, has held various leadership roles within the retailer’s merchant organization, including experience in men’s, beauty, shoes, jewelry, food, and licensed businesses. In September 2017, Dvir was named Macy’s general business manager for beauty, a new role in the organization. In that role, she has transformed the cosmetics and fragrance business, creating a more open and experiential environment in-store, enhancing entertainment and customer experiences, taking a fresh approach to digital engagement, and expanding new brands.

In February 2020, Dvir added responsibility for center core merchandise, including jewelry, handbags, shoes, intimate apparel, and accessories. Since that time, she has infused newness by adding brands and updated products. She is also focused on expanding Macy’s online assortment and evolving the service model in stores.

“Nata is a strong merchant with deep connections to our partners, first-rate instincts, and an eye for newness,” said Gennette. “I’m confident that she will continue our merchandising transformation, influencing our customers’ personal style through accessible fashion, clear value, and an enhanced digital and store experience.”

“Patti is an accomplished retail executive and an inspiring leader,” added Gennette. “On behalf of everyone at Macy’s, I want to thank her for her many contributions to the company over the last four decades and the tremendous impact she has had on our organization. We wish her all the best in her retirement.”