MACY’S REVAMPS STAR REWARDS LOYALTY PROGRAM

Macy’s has announced the reinvention of the retailer’s loyalty program, Star Rewards. Using their Macy’s card and beginning October 2, Macy’s customers can enjoy an even more engaging shopping experience at Macy’s stores and at macys.com.

Based on annual spend, customers with a Macy’s credit card will be automatically enrolled into one of three levels: Silver (up to $499 annually), Gold ($500 to $1,199 annually) or Platinum ($1,200 or more annually). Rewards are tiered by level, with Macy’s best customers receiving benefits that include free shipping, additional savings and earned points on every purchase.

Additionally, cardholders are automatically upgraded to the next tier when annual spend reaches the new level. The program was developed with the customer in mind, based on a careful analysis of evolving shopping behaviors and consumer preferences.

“Macy’s customers have high expectations for their shopping experience, and earning and keeping their loyalty is now more important than ever. We listened to our customers – and with the reinvention of Macy’s Star Rewards, we are delivering a loyalty program that will strengthen our relationships and better engage, reward and grow our best customers,” said Jeff Gennette, chief executive officer of Macy’s, Inc. “Loyalty is a foundational element of our North Star Strategy, and stronger relationships increase the lifetime value of our customers. We are providing what matters most to her – an enhanced experience both in store and online, edited and elevated products, compelling value and an excellent loyalty offering.”

In celebration of the new Star Rewards, Macy’s stores across the country will host Macy’s cardholders for an exclusive shopping event from 6 p.m. to 9 p.m. on Sunday, October 15.

Macy’s will continue to roll out enhancements to Star Rewards throughout 2018, including more experiential benefits where members can win access to unique experiences and rewards elements that only Macy’s can offer.