MAGIC Men’s Rebranded

By Erik DeFruscio

In August 2015, MAGIC Men’s will rebrand as The Collective, focusing on heritage collections, young men’s apparel, lifestyle-driven brands and licensing categories.

“By reframing our traditional and young men’s business as The Collective, we intend to round out our classic men’s market,” says Tommy Fazio, president of men’s for UBM Advanstar.

Brands including U.S. Polo Assn., Realtree and London Fog have announced they will be participating in the trade show.

The show also plans re-introduce their “2015 Booth Awards” which includes a panel of experts from the retail, consulting and trend forecasting sphere, to celebrate the best booth in the categories of Traditional Men’s, Young Men’s and Licensing.

The Collective will be held at Mandalay Bay Convention Center adjacent to Project, Monday, August 17 – Wednesday, August 19 2015.