MAGIC UNVEILS ONE CAMPUS STRATEGY FOR LAS VEGAS SHOW

This August 12-14, 2019 in Las Vegas, MAGIC Marketplace comes together under one roof at the Las Vegas Convention Center creating ONE MAGIC.  The new ONE MAGIC layout focuses around creating neighborhoods, where each community is merchandised together based on product category, which now includes footwear.  

Uniting WWDMagic, Project, Project Women’s, FN Platform, Stitch, Children’s Club, and Sourcing to create ONE MAGIC will offer new interconnected experience, aiming to increase buyer traffic, streamline the shopping experience and create new ways to engage and discover with brands. 

New for this show: footwear will now be merchandised with the appropriate product category in order to create time efficient shopping for buyers and more opportunities for cross-over traffic. Up until this past February, FN Platform was a stand-alone show and debuting in August, the new ONE MAGIC neighborhood concept will present footwear brands alongside apparel and lifestyle collections. 

The reimagined floor plan comes off of the recently announced move for MAGIC to unite under one roof this August at the Las Vegas Convention Center, which will be undergoing an $860 million dollar expansion in 2021, with an additional $540 million being spent on renovations over the next several years. 

In August, Project, The Tents, FN Platform Men’s, and MAGIC Men’s will be located in the Central Hall of the Convention Center. See floorplan above for other neighborhood locations.

The trade show and event company is also offering an improved digital experience through the newly launched MAGIC Mobile App that allows buyers to seamlessly navigate the new venue, locate relevant brands or products across all shows, and include a convenient digital concierge service. Other features, such as matchmaking and expedited event entry complete the full complement of service enhancement customers can expect within the all-new mobile solution.

“The Las Vegas Convention Center expansion and renovation gives us the opportunity to unite all shows in a single campus while allowing us to maintain distinct neighborhoods and show identities providing greater product synergy and easier cross shopping for retailers,” said Tom Nastos, chief commercial officer of Informa, parent company of MAGIC.