by Stephen Garner

Man OutfittersAustin-based digital menswear retailer Man Outfitters is out to change the perception of the men’s specialty store. Initially launching in February last year, the retailer is helping to lead specialty retail for a new generation of men who prefer their favorite store to be anywhere, at any time.

Helping to grow the digital footprint of Man Outfitters, the company launched a new iOS App last October, which has proven to be a great decision for the business.

“In the seven months post launch, Man Outfitters’ iOS App business has rapidly grown to be 25 percent of our overall business,” says Rhyne Simpson, VP of buying and merchandising at Man Outfitters. “This is primarily due to a superior shopping experience compared to mobile web, and is arguably better and more convenient than the desktop experience due to features like Apple Pay. Our App customers spend more per transaction and shop more often than those on our web store.”

This improvement wasn’t done by Simpson alone. His in-house team developed the iOS platform from scratch, with their customers in mind, to better enhance the shopping experience found on its desktop site. “By developing our iOS platform in-house, rather than outsourcing, we’ve been able to build a much better product,” states Simpson. “Similarly, our in-house photography provides a consistent product presentation across brands for a seamless merchandise experience.

And Man Outfitters isn’t just selling any old product. The retailer is stocking some of the best brands in the menswear market today. “We stock outdoor brands such as Patagonia and Arc’teryx; footwear from SeaVees and Trask; denim from J Brand and Jean Shop; accessories from Jack Mason and Filson; along with the very best men’s apparel from Mizzen+Main, Rodd and Gunn, and TravisMathew to name a few,” Simpson tells MR.

Stay tuned for more info on this new version of the American men’s specialty store when we profile Man Outfitters in-depth next month.