MANGO TO ACCELERATE U.S. EXPANSION IN 2021
Simon Property Group is teaming up with Mango to help the Barcelona-based brand with its expansion strategy in the United States.
The brand is aiming to open three stores in the first quarter of 2021 at Roosevelt Field, Menlo Park Mall, and Dadeland Mall. Each location will feature an assortment of men’s, women’s, and kid’s collections.
“Mango has been focused on enhancing brand recognition in the United States with investments in wholesale and e-commerce distribution,” said Daniel López, director of expansion and franchises at Mango. “The next logical step is acceleration of our physical presence, which will materialize with our Simon openings.”
“We are excited to introduce Mango to our millions of discerning customers,” added Zachary Beloff, national director of business development at Simon. “Mango is a globally renowned brand that we believe has a strong brick-and-mortar future in the United States.”
Mango’s commitment to the United States market, where the brand has had a consistent presence since 2006, was reinforced in 2017 with the New York’s Broadway SoHo store renovation; in the 2019 wholesale launch in select Macy’s flagship stores and direct-to-consumer e-commerce launch.