MARC JACOBS BRINGS THE MAGIC OF THE WIZARD OF OZ TO LIFE IN NEW COLLECTION

Marc Jacobs has unveiled a capsule collection in partnership with Warner Bros. Discovery Global Consumer Products, celebrating The Wizard of Oz’s 85th anniversary. Evoking the personal passion designer Marc Jacobs has for the film, which has long been woven into his standout projects, the new capsule collection brings The Wizard of Oz to life through the brand’s most iconic pieces, including The Tote Bag, The Snapshot, and The Sack Bag.

Blending the classic charm of the Yellow Brick Road with Marc Jacobs’ signature creative touch, the collection offers a bold array of accessories and apparel that effortlessly infuse urban fashion with playful magic. From the “Not in Kansas” denim totes to the “Emerald City” leather bags to the ruby Rhinestone Kiki Mary Janes, each item reinterprets beloved characters like Dorothy and her friends in fresh, modern styles. With its mix of fun, spirit, and nostalgia, this capsule taps into the timeless cultural impact of Oz, offering fans a stylish way to celebrate its magic this holiday season.

The capsule will be available in select Marc Jacobs boutiques as well as online and celebrated with window displays across select cities in the U.S. and immersive pop-ups in Japan, Hong Kong, London, and Paris.

Marc Jacobs will also offer a thoughtfully curated collection of the brand’s finest – from the classics such as The Tote Bag and The Snapshot in new prints and patterns to coveted new fashion favorites like The Beauty Bag and The Clover. Follow along @marcjacobs on social media for exclusive content, updates, and campaign reveals.