Mark Brashear Named Pres. of Men’s at Michael Kors

Mark Brashear, the former chief executive of Hugo Boss Americas, has joined Michael Kors as president of men’s, a new position. Brashear started this week; he reports to Michael Kors CEO John D. Idol.

“The men’s world represents a significant opportunity for us, and we’ve been putting the pieces in place to grow that business,” said Idol in a statement. “Mark’s appointment is a big step forward because he brings with him a wealth of skills and experience in men’s brand-building.”

Idol added that Michael Kors is launching a new men’s fragrance, a new men’s watch collection and opening a flagship in SoHo that will feature the full men’s collection.

“The potential for Michael Kors Men’s is simply enormous, as anyone who knows the brand can see,” said Brashear. “I’m excited to be joining such a dynamic team and look forward to contributing to the growth of this powerful brand.”

Brashear was at Hugo Boss for nearly six years before he left in June. He spent most of his career at Nordstrom, including seven years as head of its Façonnable business in France. His career began at Macy’s West.

Michael Kors Holdings reported a 77 percent surge in third-quarter profit in February.

Designer Michael Kors launched his eponymous brand in 1981.