MARK CROSS OPENS BOUTIQUE IN NEW YORK

America’s oldest luxury leather goods brand Mark Cross has opened its first standalone boutique location since the 1990s in New York City.

Located at 667 Madison Avenue, the space is connected to the neighboring boutique, natural beauty and wellness brand, Naturopathica.

Currently the only standalone boutique for Mark Cross, the opening of the Madison Avenue location represents a significant shift in the brand’s overall retail strategy.  While wholesale and e-commerce continue to be focused, the location affords Mark Cross the opportunity to directly connect with their clientele in New York, along with their international consumer, strengthening the first-hand relationships with both existing and new customers.  The boutique carries an expansive range of Mark Cross’ seasonal offerings for both men and women, as well as to-be-announced boutique exclusives.

The store also highlights emerging artists through their newly launched “Artist in Residence” program, while paying homage to the Murphys, the brand owners who, in the 20s, set the stage for permanence in culture.

“We are thrilled to be opening our first retail location since the 1990s in New York,” said Ulrik Garde Due, president and CEO of Mark Cross. “This is a new chapter within our consumer-centric strategy, and one that allows us to serve our customer in the best possible way – both online and offline.  We see this as a pivotal moment for Mark Cross and a clear indication of our ability to be at the forefront of the constantly evolving retail marketplace.”