MARNI TAKES OVER A SHELTER ISLAND HOTEL FOR SUMMER

by Stephen Garner

Marni has taken over the Sunset Beach Hotel on the sands of Shelter Island, New York this summer.

Until Labor Day weekend, the ground floor spaces will be re-imagined through fabrics hailing from the Marni archives, giving a new and vibrant guise to the rooms, embellished with the signature colors, furnishings, and design objects of Marni Markets.

A combination of warm tones and jubilant prints pervades the rooms while preserving the atmosphere of the hotel. The external façade will be underscored by a sculptural, red metal Marni logo, finished with baby blue display elements that resemble waves – which serve as a home for bags and beach hats – ridden by fishes and boats that pay homage to the sea.

The hotel’s boutique, with revamped orange and yellow walls, will host men’s and women’s ready-to-wear as well as accessories from Marni’s spring/summer 2021, in a space where red and white striped benches, covered with cushions and featuring maxi dots evoking stones, reverberate their playfulness through to the fitting room curtain and on a glass display case. The maxi dots will also characterize the display cases arranged along the corridor housing pieces for the Marni lifestyle. The walls will be redefined with light brown and pink tones, giving new light to the area.

Inside the hotel’s game room, cozy sofas will be wrapped in a spring of floral prints juxtaposed to pink and light brown walls. Here, it will be possible to relax on hand-woven Marni chaise lounges, rocking chairs, benches, and stools.

The spirit of Marni will also pervade the suite room that will be decorated with Marni Market furnishings, including bird-shaped chairs with an exclusive Marni frisky pink umbrella displayed on the terrace.

The selection of Marni Market design objects and accessories for sale and available in limited edition will also include a series of baskets, vases, magazine racks, and sculptures, as well as necklaces, hats, bags – and fans conceived exclusively for the hotel.