by John Russel Jones

Mattel Creations celebrated the launch of its first-ever physical pop-up shop at Fred Segal last week with special guests stylist and fashion blogger Aleali May, designer Kristopher Kites, and artist Blue the Great. Guests had the opportunity to catch a glimpse of the Mattel Creations collectors’ items in the heart of Los Angeles with an upbeat celebration including a special DJ set by Blue the Great. The Mattel Creations x Fred Segal pop-up brings together a specially curated collection of releases from the brands’ elevated platform that offers toys as canvases for creators, artists, and brands to reimagine and re-create some of the most iconic toys in the world. Products available include the Aleali May x Barbie Wardrobe Set, Kristopher Kites x Masters of the Universe ‘Orko’ Chain Necklace, Evan Mock x Hot Wheels 1987 Toyota Pickup North Shore Edition, and the Vera Wang Barbie Doll from The Barbie Tribute Collection.

  • Aleali May, Blue the Great

“Fred Segal has always supported collaborations with artists and innovators. Our partnership with Mattel is the start of what will be an amazing collection of limited-edition collectibles leveraging the iconic art and design from Mattel’s archives and a diverse roster of creatives,” says Jeff Lotman, CEO, Fred Segal.

The Mattel Creations pop-up is now open to the public at Fred Segal on Sunset Boulevard and products range from $30-$575.

Images Courtesy of David Vassalli for BFA