Meet Ulric Jerome: The Brain Power Behind Luxury Fashion Website Matchesfashion

There’s a new and growing morning trend Londoners are embracing, and it involves spending a grand before you even get into the office, says the boss of Matchesfashion.com. A gleeful Ulric Jerome reveals that traffic peaks on his luxury clothes website between half-six and eight in the morning, as City workers frantically click to buy Burberry and Belstaff before breakfast. “It’s addictive,” he adds, chuckling. The entrepreneur says early risers using Matchesfashion’s express service, which delivers to well-heeled shoppers within 90 minutes, are buying outfits to wear at work on the same day. “It is not unusual to have chief executives buying last-minute ties, shirts or heels.” Jerome, himself sporting grey Gucci trousers and a white shirt created by his fashion designer brother Mathieu, is boasting about the growing customer base as he shows off the firm’s new creative centre in Stratford. Read more at Evening Standard.