Meet Vetememes: The Fashion Parody Cashing In On Bootleg Culture

Davil Tran is a 22-year-old fashion enthusiast from Brooklyn who has been collecting designer clothes for a while. Armed with a near-encyclopedic knowledge base garnered from years on predominantly male fashion forums like SuperFuture, StyleZeitgeist, and StyleForum, Tran currently flexes his fashion muscles at aftermarket menswear e-commerce platform Grailed, a site where users can resell high-ticket items in their closet to a community of discerning consumers.

As a community moderator and customer service representative, Tran spends his time trolling the site for possible fake designer items, and also resolves community issues between sellers, buyers, and platforms like PayPal. More recently, Tran has received a lot of attention for his side project, Vetememes, a parody label he founded just two weeks ago. He only sells one item: a black, oversized raincoat emblazoned with “VETEMEMES” on the back, an obvious flip of Demna Gvasalia’s Vetements raincoat, which is long sold out. Read more at WGSN Insider.