MEGAN THEE STALLION AND HUNXHO STAR IN TRUE RELIGION’S 2024 HOLIDAY CAMPAIGN
True Religion will join forces with three-time Grammy award-winning artist and entrepreneur Megan Thee Stallion and rapper, singer, and songwriter Hunxho for its upcoming holiday campaign, Where Holiday Wishes Come True.
The campaign features the brand’s best looks and seasonal gift selections. It will be amplified through various touchpoints, including out-of-home, a social media takeover with Dudette, holiday-inspired Q&As on the brand’s website and app, celebrity gifting, and more.
“Working with True Religion is such a full-circle moment,” Megan said. “I’ve been a fan of the brand since I was a kid, so it’s really exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.”
Beyond her illustrious recording career, Megan made history in 2022, becoming the first Black woman to appear on the cover of Forbes’ prestigious Under 30 issue. She was previously recognized as one of TIME’s 100 Most Influential People of 2020. She continues to support her local community with her Pete & Thomas Foundation, a non-profit organization focused on uplifting and assisting women, children, senior citizens, and underserved communities.
“We’re very excited to partner with Megan Thee Stallion for this incredible campaign,” said Michael Buckley, Chief Executive Officer of True Religion. “She’s the absolute perfect face for our women’s business right now, which is seeing double-digit growth vs last year.”
“Where Holiday Wishes Come True” is a play on ‘True Religion’ and the universal holiday tradition of wish-making. The campaign imagery features Megan and Hunxho wearing the most celebrated items from the holiday collection, including iconic horseshoe logos embellished in contrasting double-stitch effects on back pockets, jacket pockets, and t-shirts. Edgy drops throughout the season include Moto-inspired color blocking, shine, studs, and rock & roll touches like distressed graphics and frayed hems. Both Megan and Hunxho will share their favorite looks of the season on Truereligion.com and their own social channels.
The campaign launched yesterday and includes wild postings in New York and Los Angeles. Each of True Religion’s nearly 50 stores nationwide will feature life-size imagery of Megan and Hunxho. The campaign will feature paid content across CTV, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook and key paid audio platforms. Digital assets will run across truereligion.com, in-app, on emails and in SMS outreach to shoppers throughout the season. Megan and Hunxho will be featured prominently in behind-the-scenes content, blog interviews, and editorial content.
“I couldn’t be more thrilled to mark our second annual holiday campaign with a partnership with Megan Thee Stallion who is hotter than hot right now but also, a ‘true’ fan which makes this a milestone moment for the brand,” said Kristen D’Arcy, Chief Marketing Officer, True Religion. “I know that our loyal customers will love everything this campaign stands for. And with a diverse, 360-degree approach that includes tons of surprise and delight behind-the-scenes content, we’re confident that many new customers will have a chance to discover the brand as well.”
Later in the season, True Religion will partner with Megan again, hosting “Where Wishes Come True,” a community-driven event with holiday gifts for those in need, as part of the Pete & Thomas Foundation. Throughout the season, True Religion’s ever-growing Team True members will create unique content for their follower communities featuring their True Religion holiday wish lists, holiday party “get ready with me” videos featuring True Religion apparel and accessories, styling tips, and gift suggestions.