Menswear Designer Reese Cooper Is Selling DIY Clothing

The traditional way of doing things in the fashion industry has received a lot of scrutiny over not just the past few years, but more specifically, the past few months—it seems topics like seasonality, fashion week, and diversity haven’t changed at a quick enough rate to keep up with the evolution of society. That being said, many younger designers have emerged with new practices, offering varied solutions to the industry’s issues. Enter menswear designer Reese Cooper, who has used the pandemic as a catalyst to get a little more creative with traditional methods. In his RCI DIY series, he is sending recycled materials from canceled orders along with instructions for you to create your own garments, whether that be through the process of sewing or dyeing. Shed the kitschy stereotype so often associated with this movement, and swap in this elevated and cool sustainable method. He has also experimented with augmented reality to create a virtual in-store experience. We caught up with the young designer to talk his DIY project, how he feels about the future of fashion week, and his upcoming partnership with Harrods. Read more at Coveteur.