MERCEDES-BENZ AWARDS SUSTAINABILITY PRIZE TO LOGAN MONROE GOFF AT 39TH FESTIVAL D’HYÈRES

by John Russel Jones Oct 14, 2024


At the 39th Festival d’Hyères, Mercedes-Benz celebrated its commitment to innovative and responsible luxury and design, marking the fourth edition of the Mercedes-Benz Sustainability Mentorship, an initiative created to foster the next generation of fashion talent. Logan Monroe Goff (above, left) was selected from the mentorship’s ten finalists to receive the Mercedes‑Benz Sustainability Prize. The Festival d’Hyères Fashion Jury, led by Nicolas Di Felice, Artistic Director at Courrèges, chose Goff for his skill in incorporating responsible practices from the mentorship into his final collection. The designer will be awarded a monetary grant from Mercedes-Benz.

All ten finalist collections will be featured in the brand campaign with the new Mercedes Benz CLA automobile.

“As a long-time partner of Festival d’Hyères, we feel privileged to further raise awareness around responsible fashion design and sustainability with our Mercedes-Benz Sustainability Prize. Our warmest congratulations go to Logan Monroe Goff. We are delighted to see how he will continue developing his career in the fashion industry and expand their knowledge in this field,”
says Rita Felder (at top, center), Director of Communication & Marketing Strategy at Mercedes-Benz AG.

Mercedes-Benz at the 39th Festival d’Hyeres_Look by Fabian Kis-Juhasz & Tal Maslavi

The Mercedes-Benz Sustainability Mentorship

Echoing the brand’s approach to responsible design production across all stages of the automotive value chain, the Mercedes-Benz Sustainability Mentorship was led for the fourth time by partners and sustainable fashion leaders, Orsola de Castro and Tamsin Blanchard of Estethica. In early 2024, they welcomed participants for two digital group sessions and one-on-one mentoring. The goal of the initiative: To equip the next generation of design leaders with the tools, knowledge, and resources to build their own fashion brands with a considerate, long-term vision.

Mercedes-Benz at the 39th Festival d’Hyeres_Look by Logan Monroe Goff

“The group of designers this year was particularly exciting, making it extra special for us. The level was very high. This initiative becomes stronger each season, and we couldn’t be prouder of the cohort and the alumni we have mentored over the years,” say Orsola de Castro & Tamsin Blanchard, Estethica.