MESPOKE AND ALGOFACE PARTNER TO LAUNCH PRODUCT AUTO-TAGGING

Retail merchandising and marketing company MeSpoke has teamed up with artificial intelligence (AI), augmented reality (AR) company AlgoFace on face-related applications, including virtual makeup try-on, face analysis, and emotion detection.

The two companies are launching product auto-detection features, allowing MeSpoke users to experience intelligent auto-tagging with the upload of visual content to its platform. MeSpoke CEO Sid Hasan pointed out that product auto-tagging will harness his company’s strengths to  “shrink the find-buy cycle” and emphasize MeSpoke’s goals to create “social evangelists” and reward “individuality.”

“AI is the future for MeSpoke, and our proprietary technology gives every person in the world the opportunity to become a brand’s or retailer’s incented social evangelist,” explained Hasan. “Our technology is uniquely capable of capturing metadata from pictures of products, and then – if a scrolling consumer is interested in buying a given product – he or she gets taken directly to the manufacturer or the retailer.”

MeSpoke will utilize AlgoFace’s expertise in AI-based visual recognition, computer vision, and machine learning technology. When MeSpoke application users upload visual-content, MeSpoke’s algorithm will have the capability to detect key elements such as apparel, beauty products, and eventually brand logos. AlgoFace’s chief technology officer Taleb Alashkar pointed out, “Marrying the art of beauty and fashion with the science of artificial intelligence is a very exciting problem that we are advocating and pushing to the next level at AlgoFace.”

MeSpoke’s head of product Paulie Sekander noted the AI building block is a key ingredient to fully automate the tagging process. “Auto-tagging will enable us to utilize powerful AI recommendations and better map consumer DNA,” said Sekander. “Accurate automated tagging will provide us with community insights and allow for incentivized user-generated content – all without the use of third-party data.”

AlgoFace’s chief marketing officer Atima Lui added, “This exciting partnership enables us to further AlgoFace’s mission to build the most accurate, unbiased face AI in the world. Bringing product auto-tagging to MeSpoke allows us to empower consumers and brands to engage more deeply while simultaneously generating rich data insights.”