Millennial Dads Are The Future Of Retail

Millennial dads could be the future of retail. According to a recent report from Mintel, young dads could be extremely profitable to retailers and companies should start marketing to them. Men stereotypically dislike shopping, but it turns out that changes when they have kids. Young dads actually like shopping with their children. In fact, Mintel highlights how they prefer to shop for their kids over shopping for themselves. They see value in shopping with their kids. “Millennial dads view shopping with their kids as a way to bond and teach them valuable lessons,” the report says. Read more at Business Insider.