Millennials And Gen Z Are Spending More. 6 Retailers That Will Cash In.

Millennials may be forever linked with avocado toast, but these shoppers, along with Gen Z, may guide the next retail trends as they approach their prime spending years, says Cowen & Co. The back story. Retail has had it tough in recent years, given the rise of e-commerce, a host of online startups, and declining mall traffic. The SPDR S&P Retail ETF (XRT) is breaking even for the year, while the S&P 500 has climbed more than 16% in 2019. That’s not to say that all retailers have done poorly—companies from Target to Lululemon Athletica and Amazon.com have notched double-digit gains, highlighting the increasing gap between winners and losers in the industry. Read more at Barron’s.