Missoni releases its second collection with adidas

by Stephen Garner

Following the success of their first collaboration, Adidas and Missoni have teamed up again for a more extensive offering this time around.

With sport in the Missoni’s DNA and following the path of its founder Ottavio, an Olympic athlete with a passion for color, the Adidas x Missoni partnership interprets sportswear in a contemporary way.

Energy, strength, and agility are emphasized and enhanced with form-fitting pieces, all brought to life in iconic Missoni colors; the new Pulseboost sneaker has been perfectly engineered.

The latest Adidas x Missoni campaign is brought to life through imagery and a futuristic video, encapsulating the energetic spirit of the collection; choreography and contemporary dance movements appear to project themselves toward the camera lens as if, at times, the action will break through.

The video concludes with an explosion of color that conjures the animated fervor of a religious ritual. in a continuous crescendo of rhythm, music, bodies, and color; one blending into the other.

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