by Brian Lipton

MLB Shop All Star GameThe Shop at MLB All-Star FanFest, at the San Diego Convention Center will open on Friday, July 8. The store has been created in anticipation of the Major League Baseball All-Star Game, to be held on July 12 in San Diego.

Fans will find a 35,000-square-foot shopping experience fully stocked with official MLB All-Star and team apparel and souvenirs, including more than 1,000 different styles of officially licensed clothing from leading brands such as Nike, Majestic, Under Armour and 47 Brand. Additionally, the signature New Era hat wall features over 150 styles of baseball caps.

This year’s assortment of items will also celebrate Southern California’s flair and style. Shoppers will 100 percent recycled shirts from SustainU, Levi’s denim jackets, and military-themed All-Star apparel from Majestic. Bat engraving, jersey and socks customization, pin and patch collectibles and surfboard figurines will also be available.

“We are excited to be working with Major League Baseball to create the ultimate retail shopping experience for fans attending All-Star FanFest,” said Carl Mittleman, president of Aramark’s Sports and Entertainment division, which is managing the shop. “Fans will have plenty of plenty of keepsakes to choose from to celebrate and commemorate the 2016 MLB All-Star Game.”

In addition to Shop, Aramark will manage Official MLB All-Star retail locations at eight local Official MLB All-Star hotels, the Embarcadero Marina Park South and Pepsi Block Party along J as well as aboard the USS Midway.