MMGNET GROUP ANNOUNCES AUGUST MAGIC, PROJECT, AND SOURCING PLANS

by John Russel Jones


Magic, Project, and Sourcing at Magic are returning to Las Vegas to continue celebrating 90 years with an extensive lineup of education sessions and lively experiences. Held at the Las Vegas Convention Center August 19-21, 2024, attendees will network and shop the latest trends in men’s, women’s, and children’s fashion.

MMGNET Group, Art Hearts Fashion, and Resorts World Las Vegas will present Style Oasis: A Fashion Runway experience, taking place on Monday, August 19, 2024. The satellite event is another touchpoint for the fashion industry to connect during the shows. Hosted by Zouk Group and sponsored by Airstream, the event will feature runway presentations showcasing fashion, footwear, and accessories brands. Three seating options will be available beginning at 6:30 P.M. Attending guests will also be treated to a performance by Grammy Award-winning R&B sensation Macy Gray, featuring her latest clothing collection.

Magic Las Vegas will host hundreds of brands to preview upcoming Spring 2025 collections as Western and bohemian styles continue to dominate. Top exhibiting brands at Magic Las Vegas include ASTR the Label, Little Words Project, Matisse Footwear, and new this season, Ciebon, Rumored, and The Sis Kiss. Kids at Magic will return and feature exclusive children’s clothing collections from Laree + Co, MishMoccs, Dakota Ridge, and more. Confirmed buyers from retailers ranging from big-box retailers to boutiques include Bloomingdale’s, Fashion Nova, Macy’s, Zappos, Tilly’s, Boot Barn, and Lulu’s.

All Magic Las Vegas attendees will have access to a range of hands-on activations and informative education sessions. One session will include a conversation with Create & Cultivate founder Jaclyn Johnson, which will cover women’s empowerment in the business world, and another will discuss women’s wellness in the fashion industry.

“Each new season allows us to bring fresh perspectives and new topics to explore within the fashion industry, along with business heavyweights that have so much wisdom to share with our community,” explains Kelly Helfman, President, MMGNET Group. “Our events continue to be the place where the best of our community comes together to collaborate, ideate, conduct business, and have fun while moving the fashion industry forward.”

Project Las Vegas will honor the intersection of sports and fashion with an array of onsite activations, ranging from a golf panel, pickleball court, and skate park to an offsite invite-only golf tournament hosted by Project. The skate community has been growing on the Project show floor, and this season, attendees will get a first look at Adidas Skateboard, Nike SB, New Balance Numeric, Brooklyn Projects, Thrasher, and other top skate brands. Premier men’s brands, including Lacoste, Hugo Boss, Rains, G-Star, WeSC, and FIFA, will be among the 400+ exhibitors at Project. Zumiez, Nordstrom, Urban Outfitters, J.Crew, Shopbop, and Journeys are among the top retailers attending.

Businesses, brands, and sourcing professionals will flock to Sourcing at Magic to preview the latest from over 1,100 international and domestic manufacturers, suppliers, and service providers representing over 23 countries. Sessions covering technology used in the fashion industry, artificial intelligence (AI), innovations in sustainability, and more will be held at the Main Stage, along with entrepreneurship workshops and a fashion tech pitch space designed to support up-and-coming businesses. In partnership with The Interline, MMGNET will present an exclusive preview of actionable insights from brands, designers, and decision-makers on technology’s evolving role in the fashion industry.
Some key buyers slated to attend Sourcing include Macy’s, Rag & Bone, Speedo, TJX, and UGG.