How Mobile Commerce Is Changing The Face Of The Nation’s Biggest Retailers

It would not be hyperbole to call mobile devices, namely smartphones, the most disruptive lifestyle shift birthed by the Internet revolution. And that disruption is carrying over into how consumers shop for goods. The still-unfolding changes in consumers’ mobile shopping behavior is forcing established retailers to think on their feet and divert capital spending from stores to mobile — and quickly. Bloomberg Intelligence senior retail analyst Poonan Goyal shared with Forbes how legacy retailers Macy’s, J.C. Penney, Kohl’s, Wal-Mart and Target are leading the mobile charge. Read more at Forbes.