French luxury brand Moncler has announced that it will end its Gamme Bleu and Gamme Rouge collections, as well as end its relationships with the respective lines’ designers: Thom Browne for Gamme Bleu and Giambattista Valli for Gamme Rouge.
The company stated in a press release that the decision was mutual between the brand, Browne, and Valli, as they all felt that it was time to evolve and expand the Moncler brand past these two labels. The labels will be closed as of the spring/summer 2018 collection. Browne and Valli will now solely focus on their own namesake labels.
“I feel really excited about Moncler’s future and the challenges that await us. I am all too aware that innovation, focus and dedication are vital for improving every brand and every company, so I feel honored to have had the chance to work alongside two such highly talented and sensitive designers as Giambattista Valli and Thom Browne,” said Remo Ruffini, chairman and CEO of Moncler. “Their professionalism, talent, and energy have been the defining elements of all the work we have done together over the years. I have always admired Giambattista’s style, he managed to combine a timeless elegance, contemporary and modern approach when dressing today’s woman; while Thom’s talent for intuition and his inimitable sartorial touch, teamed with the sporting spirit of Moncler, have without a doubt yielded a distinctive, recognizable collection. I cannot thank Giambattista and Thom enough for having contributed towards the Brand’s growth with Moncler Gamme Rouge and Moncler Gamme Bleu.”
Along the way, Moncler has been accompanied by key figures such as Valli and Browne who, along with Ruffini, have supported the development of both Moncler Gamme Rouge and Moncler Gamme Bleu over the years. With their commitment and dedication and outstanding focus, not to mention the strong empathy with the brand’s values, they have achieved recognition and admiration worldwide.
“It’s been a great run and lots of fun for so many years,” commented Browne. “But, as we defined a new growth strategy for the Thom Browne brand, I have realized that my focus should be on my own business. The fact that this happened when Remo was starting to rethink Moncler’s future, made our decision mutual and effortless. I wish to thank the teams who made things happen, together with Remo, who through the years has allowed me complete creative freedom.”
“I am extremely proud of what we have accomplished with Moncler Gamme Rouge and very honored of having been part of the huge success of the brand,” added Valli. “Conceiving the wardrobe of the Moncler woman and infusing it with the Valli DNA was a real challenge. It brought creations for every moment of her life, from a morning in Gstaad to an evening at the Met Gala in New York. I want therefore to thank Remo for his foresight in choosing me for this exciting project and his support throughout these ten years where I was able to build a team and bring to life unique collections under the Moncler Gamme Rouge label.”