MONCLER INKS FRAGRANCE DEAL WITH INTERPARFUMS

Moncler has inked a deal with Interparfums for an exclusive license agreement for fragrances which will last till December 31st, 2026, with a potential five-year extension.

Under such agreement, Interparfums will create and produce perfumes and fragrance-related products and will distribute them in Moncler mono-brand stores as well as selected department stores, specialty stores, and duty-free shops.

The launch of the first fragrance line is expected within the first quarter of 2022.

“Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity,” said Remo Ruffini, chairman and chief executive officer of Moncler. “The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.”

“This is a great achievement for us. Moncler is the only luxury brand associated with mountains, nature, and constant search for innovation and evolution,” added Philippe Benacin, chairman and chief executive officer of Interparfums. “Moncler has always stood for uniqueness, authenticity, quality, and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.”