MONCLER LAUNCHES NEWEST COLLECTION FOR ITS ‘GENIUS’ PROJECT

The Moncler Genius World Tour 19/20 sees the brand’s Genius project escalate to the next level. It brings Moncler Genius into the context of a blockbuster world tour, pairing each collection with a special activation that will be curated to communicate its unique and inimitable character. Each collection has a dedicated launch which will be celebrated with the same electrifying energy as a tour date. The series of events will jump from country to country, from city to city, as the symposium of creatives tour their unique spark of genius around the world.

The new “2 – Moncler 1952 + Valextra” men’s collection was designed by Sergio Zambon. He worked around the heritage of Moncler as an icon that is real and rooted in youth culture. Zambon imbued the collection with a pop spirit and a relaxed attitude, keeping the strong technical features that are so integrated into the identity of the brand.

The mix of muted colors with a vague ’70s feel, often worn in tonal gradients for whole outfits, and laminated touches create a fresh balance, while shapes are easy and laid back. There is an outdoorsy feel to the teddy fleece parkas, hooded sweatshirts spelling out loud FREAK, zippered blousons, and padded duvet trousers, while a new, very relaxed way to interpret formality comes to the fore: windbreakers are worn underneath uniform-like sturdy suits, while neckties matching checked shirts land under puffer/cargo monochrome combos which are 2 Moncler 1952’s rethought idea of the suit. The line is targeted to those who enjoy nature close to big cities: cool climbers of the XXI century with a perceptive behavior. The voluminous parka and the zip-up blouson are central pieces, their technical nature somehow contradicted by the tie-dye effects on surfaces landing a hippie touch that carries on in the fringing applied onto down jackets.

Oversize, cross bodies and weekend bags enhance the 2 Moncler 1952 collection as the result of the collaboration with the Italian brand Valextra disrupting its minimal rigor by the tone on tone signature down accessories of Moncler.

The collaboration between Moncler and Valextra was born of shared brand and product values and our dialogue with today’s culture. Valextra is renowned for its timeless luxury leather goods, inspired by architecture and design, with a strong Milanese legacy, which combines beauty with innovation and craftsmanship. In this collaboration, the minimal rigor of Valextra’s bags is disrupted by the oversized tone-on-tone signature down accessories of Moncler, resulting in an unexpected tension between the timeless and the current.

2 Moncler 1952, available in Moncler boutiques, moncler.com, and in selective wholesale networks worldwide. The launch is in partnership with luisaviaroma.com, a concept store that skillfully mixes top designer names and emerging talents, featuring the latest collections for men, women, kids and the home.