MONCLER OPENS NEW BEVERLY HILLS FLAGSHIP
Moncler has relocated its Los Angeles flagship store in Beverly Hills.
Located at 340 North Rodeo Drive, the new two-level store spans a total selling area of 4,015 square feet and will carry the latest from Moncler Collection, Moncler Grenoble, and Moncler Genius.
The boutique’s exteriors and interiors blend Moncler’s distinctive mountain-inspired heritage with L.A.’s bright aesthetics to create a warmer atmosphere. Pinewood, ivory Italian Travertine stone and grey Ceppo di Gré stone are teamed with mirrored surfaces and black metal to give the boutique a fresh and contemporary finish.
The focus of the new space is a striking central staircase, which connects the two floors almost like a ribbon, with a sinuous helical shape in concrete and Travertine stone. While the ground floor features a vast selection of Moncler’s collections, the second level is dedicated to a more personal shopping experience, with areas thoughtfully designed for private appointments, with an outdoor rooftop space that welcomes guests for special in-store events. The boutique’s majestic façade with its impressive pillars and expansive windows offers prime vistas over Rodeo Drive.
To celebrate the launch of the new flagship boutique, Moncler has collaborated with L.A.-based artist Steven Harrington to create a limited-edition art toy Pupazzo in three distinctive designs. Known for his psychedelic-pop aesthetic, Harrington has infused his creative vision for the opening with the Pupazzo, bringing a laid-back L.A. vibe to Moncler’s mountain spirit character. Two large versions of the Moncler Pupazzo and Palm Tree, one of Harrington’s iconic characters, will be featured within the space’s windows.
A short film to mark the opening of the new boutique explores Harrington’s design approach and connection to the city. The physical and digital worlds merge with the arrival of the Moncler Pupazzo by Steven Harrington on moncler.com, where new content will be unveiled and guests will have the opportunity to enter to win the limited-edition art toy.
