MONCLER TAKES OVER MILANO CENTRALE RAILWAY STATION WITH ‘AN INVITATION TO DREAM’

Moncler has transformed Milano Centrale railway station into one of the world’s largest public galleries with an immersive exhibition titled ‘An Invitation To Dream.’

Since its inception in the mountains of Monestier-de-Clermont, Moncler has emboldened intrepid explorers to reach the highest peaks and accomplish their dreams. Still today, dreaming remains a driving force behind the brand’s creative power, guiding a journey that continuously pushes beyond any convention.

“Dreams are what have been moving myself and Moncler forward since day one because we never stop dreaming about what is possible and how we can inspire and be inspired by others around the world. Always aiming to not only do new but to do better,” said Remo Ruffini, Chairman and CEO of Moncler.

Ignited by this spirit, Moncler presents ‘An Invitation To Dream’, a project curated by Jefferson Hack and filmed and photographed by Jack Davison. It asks some of the most extraordinary minds shaping culture today to inspire us or even help us dream like them.

The exhibition features Daniel Arsham, Dr. Deepak Chopra, Isamaya Ffrench, Laila Gohar, Jeremy O. Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Remo Ruffini, Rina Sawayama, Sumayya Vally, and Zaya.

“The curated community represents some of the finest creative visionaries across culture who dare to dream for us. They are today’s reality-shapers, and they were invited to participate because their work carries with it new hopes and possibilities. It’s the deeply transformative aspects of their work and practice that make them essential artists of our time and essential for us to bring into this project,” says curator Jefferson Hack.

Milano Centrale railway station is one of the most iconic venues in the city. A lively hub of arrivals and departures, it represents the pursuit of new dreams and the journey of turning them into a reality. For the first time, this landmark will be transformed into a vast public art space, showcasing the words and portraits of this special cast.

As part of Jefferson Hack’s curatorial practice of hijacking public spaces, all the billboard and screen-based advertising sites in the train station will be rewired to create a Dreamscape: a new landscape of images and quotations from our visionaries. Large-scale text pieces and slow-motion portraits soar above the station’s noise as powerful, silent invocations, inspiring the public to dream. The exhibition of handprinted lithographic prints by Jack Davison grounds the experience with the idea of slowing down time, capturing intimacy, and conveying the subject’s humanity – all instrumental in setting the intention of this project.

In one of the city’s busiest travel hubs, where an average of 300k people converge daily, ‘An Invitation To Dream’ evolves from an observational art piece to a dialogue, in conversation with all who pass through the space, lasting long after they have left. The exhibition in Milano Centrale railway station will run from 15th April to 21st April.

Following the exhibition in Milan, the story will be extended as part of a global campaign activated to bring ‘An Invitation To Dream’ to a worldwide audience.