More European Retailers Coming To U.S.

Historically, Europeans have used New York, Los Angeles and San Francisco “as their beachheads.” But from these beachheads, retail empires sometimes grow. Sephora, a Paris-based cosmetics retailer, opened its first US store in New York around 1998, and has grown to about 350 outlets. Aldi, of course, is perhaps the best example of a European retailer sinking deep roots in the US market. The low-cost grocer first arrived in the 1970s and has become so commonplace that most Americans probably don’t realize it began in Germany. Read more at Globe St.