MOVADO TO DEBUT NEW GOOGLE COLLABORATION AT BASELWORLD

Premier watchmaker Movado has announced a partnership with Google to launch Movado Connect, a smartwatch collection powered by Android Wear 2.0, Google’s newly redesigned platform. Movado Connect is one of the first watches designed specifically for Android Wear 2.0 and will launch fall of 2017 introducing five men’s styles with a starting price of $495 available in the U.S., the Caribbean, Canada and the UK. The collection will be unveiled at Baselworld 2017.

Movado Connect features five unique customizable dials designed and inspired by Movado’s iconic Museum dial that empower the wearer to tailor their experience through multiple expressions of Movado’s innovative approach to design. Each dial design also includes 3-4 customizable elements including features such as a wide array of complications, backgrounds, and watch hands creating a multitude of possibilities for consumers to create the look they desire.

With access to thousands of apps, including Android Pay, these new watches also include an improved fitness tracking, iOS and Android compatibility and the powerful Google Assistant for performing tasks and getting answers, directions, and timely reminders.

“The launch of Movado Connect marks another new milestone in Movado’s longstanding history of creativity and innovation in watch design,” said Efraim Grinberg, chairman and CEO, Movado Group. “We are very proud of our collaboration with Google and for the opportunity to provide our customers with an incredibly designed timepiece, powered by the latest, cutting-edge technology platform.  Movado Connect, with our proprietary edge-to-edge crystal design, is iconically Movado.”

“We are thrilled to partner with Movado, a longtime leader and one of the most iconic brands in the watch industry,” added David Singleton, vice president of Android Engineering at Google. “With our combined expertise in watchmaking, design and software, we are able to create a beautiful yet functional timepiece that helps people live their everyday lives.”

Tommy Hilfiger and Hugo Boss, two brands in the Movado Group portfolio, are also partnering with Google. Collections will launch fall of 2017.